Strangely, I think the problem was he stopped listening to Kenwright.
Bill Kenwright was a pauper in the field of premiership club owners but with David Moyes they managed to keep the club well into the top half of the league on shoestring budgets. He knew how to run a club without money because he didn't have it to invest.
Moshiri seemed to think that throwing money at a problem would get it solved and if Usmanov had not been sanctioned maybe he would eventually be right.
oh ye for then BK to think he’s a superb chairman