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The Everton Board Thread

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Did he clarify as to why the story was published a couple of hours before kick off?
They got the statement handed to them on a print out and then an unnamed member of the Goodison press office (take a guess) gave them these extra details before the match. In his words they had to print it immediately because what would people say if they didn't and their job is to get the latest news. Nothing in their job about validating the information, they can just report the claims as they came from a club official.

Its interesting O'Keefe says it was a single person but the Echo podcast was saying they got it off of multiple club sources.
 
His reasoning was how could anyone not report such an allegation, which is fair but when reporting you should report it as an allegation and not as fact as most journo's seemed to have done
Which is bollocks.

You wait to print until you know the facts.

He rushed to print the allegation and did no leg work at all to confirm what he was printing as fact.
 

Journos shouldn't put out stories without basic fact checking or explicitly stating that "somebody has made allegations" and "there is no evidence yet". The fact that a club source chose to make off the record comments during an official press briefing needs to be called out. They all rushed to jump on the bandwagon. Asking for forgiveness after you've done the damage doesn't fix anything.
But it was framed as received from the club - except in the headline, which was rightly corrected.

Imagine choosing not to report that someone at the club said that. That would be madness.
 
But it was framed as received from the club - except in the headline, which was rightly corrected.

Imagine choosing not to report that someone at the club said that. That would be madness.
Listening to the podcast Was it on the club press release or was it said verbally ? Seems mad the most serious incident wasn’t top of the sheet
 
Let’s face it it wasn’t reported as an allegation it was reported as fact and not as manhandling or misbehaviour but as a headlock
Yep, nowhere was the Headlock allegation preceded by "Club officials claim".

Now the wider support is having a go at them over it they want to cry about it.

They should have done their jobs and not printed it until another source outside of the club had corroborated it at least.
 


Here's 25 minutes of Greg O'Keefe trying to defend himself for being Prentice's right hand man in the club's propaganda wing.

Basically confirms Prenno was the one who fed them the BS about the "headlock".

Claims he had to run the allegation in the news but didn't need to bother getting the facts right first.

Spends the rest of it crying over him and Joe Thomas getting abuse for printing the club's lies.
It was always bound to come down to him.

I know some feel the story would have been put [past the board first, but I'm not sure.
 
But it was framed as received from the club - except in the headline, which was rightly corrected.

Imagine choosing not to report that someone at the club said that. That would be madness.
That's the point. It wasn't reported that a source made claims. It was reported as fact. The BBC journo used the following words with the official statement.

EFC’s Board of Directors have been instructed not to attend today’s game against Southampton because of a “real and credible threat to their safety and security".

Understand CEO Denise-Barrett Baxendale was physically manhandled by a male fan after the Brighton game.
 
Listening to the podcast Was it on the club press release or was it said verbally ? Seems mad the most serious incident wasn’t top of the sheet
Yeah, as I say - off the record but still part of the official comms strategy.

The club wanted to squirt something out that was vague and cast the fans in a bad light, so they used off the record channels.

That was the crime - that’s what deserves the vitriol, not the journalists who didn’t do much of anything wrong.

Outrage is understandable, but we shouldn’t lose focus: it was dark arts by the comms dept at EFC being weaponised against the fanbase.

Prentice needs to go, as the man in charge.
 
That's the point. It wasn't reported that a source made claims. It was reported as fact. The BBC journo used the following words with the official statement.

EFC’s Board of Directors have been instructed not to attend today’s game against Southampton because of a “real and credible threat to their safety and security".

Understand CEO Denise-Barrett Baxendale was physically manhandled by a male fan after the Brighton game.
Can you show me where it was reported as fact please and I’ll agree.
 

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