APN_EFC
Player Valuation: £25m
I was trying to be kind & fair to the board, and see if there are things they have done that are good, that we can point to.
But then apart from the horrific football decisions, I could only thing of a few bad commercial decisions that also demonstrate incompetence. We can still be critical but not abuse them, and I'm just criticising their decision making.
So, Apart from the fact that three different DoFs and 9 different managers , all from very very different backgrounds & styles ...
- SportPesa to Cazoo to Stake.com. When we cancelled Sportpesa, there was a statement about the ethics of a gambling firm, and then we forgot about the ethics because Stake.com gave us the most money ever? Really?
- Behind the scenes - Finch Farm - imagine if we had not spent, say £40million of the money we'd spent on transfers, and put it into Finch Farm, revamping the knowledge, skills, equipment, provisions. I keep remembering the story of Arsene Wenger transforming Arsenal (and the Premier League) in terms of lifestyles, diets and approaches to football, and wonder if we ever learn anything. Even watching one of the Amazon documentaries you can see how other clubs have nutrition and personalised plans all lined up. Do we? What has the football strategy really led to? If they announced it over a year ago, why not tell us the results? IF they don't want to share the findings, why tell us you're doing a review?
- Behind the scenes - culture. I know that the manager sets the culture and tone of the club, but I wonder sometimes if all the staff behind the scenes also change enough. They must be hard working, skilled professionals, but don't they also need the winning mentality, , or is there a general apathy. There should be a sense of urgency and commitment and focus, every day, in every aspect of the club's work.
- Tim Howard, Tim Cahil. & Steven Pienaar are examples of our inability to capitalise on our contacts and supporters. Those three players are amongst the most successful in their countries, and they seem to love Everton. Apart from the low key ambassador roles they may have, while they were players, and soon after, we did not use their popularity enough. If you have evidence against this let me know, but Tim Cahill seems smart enough to have got an executive role at FIFA, Tim Howard, especially after that World Cup, was an icon in USA, and we might have used their success to set up more formal links to their countries. Did we? and James Rodriguez - it started so well with those simulatenous announcements in Columbia and Florida, but then the way he was dropped just showed how scattergun our approach is.
We do have a good story - even if it's 'plucky little local club' Everton, or 'authentic' people's club - they are stories worth telling, and will attract global fans and new fans in the North West too. Look at how compelling Wrexham were for people in the USA? And if we have a whole club culture that is fun, engaging, a fighting spirit for instance, then from the players to the boardroom with the fans too, we can all embody that - even if it doesn't mean we're winning stuff yet and enjoy the process of improving .
I feel like apart from football, we are missing out on PR, marketing and commercial opportunities and need some skilled people to take that forward.
But then apart from the horrific football decisions, I could only thing of a few bad commercial decisions that also demonstrate incompetence. We can still be critical but not abuse them, and I'm just criticising their decision making.
So, Apart from the fact that three different DoFs and 9 different managers , all from very very different backgrounds & styles ...
- SportPesa to Cazoo to Stake.com. When we cancelled Sportpesa, there was a statement about the ethics of a gambling firm, and then we forgot about the ethics because Stake.com gave us the most money ever? Really?
- Behind the scenes - Finch Farm - imagine if we had not spent, say £40million of the money we'd spent on transfers, and put it into Finch Farm, revamping the knowledge, skills, equipment, provisions. I keep remembering the story of Arsene Wenger transforming Arsenal (and the Premier League) in terms of lifestyles, diets and approaches to football, and wonder if we ever learn anything. Even watching one of the Amazon documentaries you can see how other clubs have nutrition and personalised plans all lined up. Do we? What has the football strategy really led to? If they announced it over a year ago, why not tell us the results? IF they don't want to share the findings, why tell us you're doing a review?
- Behind the scenes - culture. I know that the manager sets the culture and tone of the club, but I wonder sometimes if all the staff behind the scenes also change enough. They must be hard working, skilled professionals, but don't they also need the winning mentality, , or is there a general apathy. There should be a sense of urgency and commitment and focus, every day, in every aspect of the club's work.
- Tim Howard, Tim Cahil. & Steven Pienaar are examples of our inability to capitalise on our contacts and supporters. Those three players are amongst the most successful in their countries, and they seem to love Everton. Apart from the low key ambassador roles they may have, while they were players, and soon after, we did not use their popularity enough. If you have evidence against this let me know, but Tim Cahill seems smart enough to have got an executive role at FIFA, Tim Howard, especially after that World Cup, was an icon in USA, and we might have used their success to set up more formal links to their countries. Did we? and James Rodriguez - it started so well with those simulatenous announcements in Columbia and Florida, but then the way he was dropped just showed how scattergun our approach is.
We do have a good story - even if it's 'plucky little local club' Everton, or 'authentic' people's club - they are stories worth telling, and will attract global fans and new fans in the North West too. Look at how compelling Wrexham were for people in the USA? And if we have a whole club culture that is fun, engaging, a fighting spirit for instance, then from the players to the boardroom with the fans too, we can all embody that - even if it doesn't mean we're winning stuff yet and enjoy the process of improving .
I feel like apart from football, we are missing out on PR, marketing and commercial opportunities and need some skilled people to take that forward.