No doubt mate, however if you look at trends we are one of the cheapest to go watch a PL match, that’s about to change, people talk about progress and being run like a modern PL business - there are downsides to that from a fan perspective also.
When people talk of the uptake in revenue at the new ground, where do people think that’s going to come from, it will be increased prices across the board.
If Everton are clever given the roots of our fan base, that will be done slowly and incrementally over the five years, hook people into the new ground, better product, get comfortable and raise by 5-10% every year.
Not commenting on the morality of that - I’m just saying this is nailed on what will happen and always was going to no matter who the owner was.