"Iturbe has a deal with Genoa, but the Grifone are unable to meet the Giallorossi’s asking price, reported to be around €20m.
Everton and West Ham are similarly unwilling to offer that much, preferring instead to take the player on loan with a buy-out clause."
The word "loan" seems to be increasingly gathering momentum in some of these latest stories..
Maybe it's like that moment you go to the shop and open your wallet to discover that £20 you're adamant is in there really, really isn't.