catcherintherye
Player Valuation: £80m
I think you a splitting hairs re the EU. EU laws often supersedes national law in areas. There is obviously a grey area as to where we are as a country so we can use EU law and national law interchangeably as we are currently in a fluid situation. However, the laws of a state will always supersede agreements made in football, as we saw under Bosman (amongst other examples).
The PL and UEFA are making value judgements on the worth of sponsorships. Who are they to dictate what the market should or shouldn't pay? What are their qualifications? Who elected them to do so? Why is their view more important than a company's shareholders? Why are they infringing upon the rights of a business to sponsor who they wish for the value they wish?
As for the final point, we have low commercial deals, because of appalling people at board level for 25 years have failed to sell us at the level we are at.Your logic seems to be, that if we are capable of reversing our historical underperformance in the area by attracting sponsors commensurate with where you would typically expect a club with our historical performance to be, the PL are going to try and step in and prevent this. This is not ensuring "fair" market value, this is using bureaucratic means to uphold grossly unfair historical values.
I have no idea why you believe a company sponsoring us is "fake". How is it fake when we achieve something,yet when a competitor achieves a deal it's seen as not so?
If you cannot see,threatening to punish the 4th most successful team, for acquiring commercial performance akin to the 4th team in the league when they successfully negotiate sponsorships is not just morally dubious, but will also be legally incompatible then there isn't really any hope.
As a final aside I am well aware of the discrepancy between our market performance and our on field performance. I have written at length on it, including in this thread. We should be aiming to correct that, and there's nothing wrong with attempting (or succeeding to do so). The PL?UEFA or anyone else are in absolutely no position to start issuing threats if we do so either. If they try, as indicated before, it will be a very costly exercise for them legally. I can only think "bring it on" it will be great to bring down the shower of hypocrisy that is FFP.
) means we are worth far more than when Moshiri first came in. We were valued at £175m when he first bought 49.9%. We also had debt when he first came in and now have none. Interesting to me is that he sold £200m of shares in Arsenal so he hopefully has plenty more money to push Everton forward in the future aside from outside help.
