In this context it was about the stupidity of footballs laws and how they crumbled when put under pressure. This process has happened before and it will happen again.
This is exactly what they do. Why do they know more about what a "market value" is than the market itself? Why are they restricting shareholders rights to have their businesses invest in who or what they wish?
Your last point kind of sums it up. You are going out of your way to argue fiction is fact. The League Cup is not of the same importance as a League title. That is the the basis of judging domestic size. We are 4th. It is not a half truth, it is a fact. We are also 2nd in terms of overall points, we won the 20th century, we have held the domestic title for as many years as any other club, we had the most points from 1967 to 2006. There are not 6 bigger clubs than us. We are the4th biggest and share a city with the 2nd biggest. Any reasonable market test would measure us to them.
But do explain to me, how Everton sitting 4th on the list of Leagues won is a "half truth" (without equating League cups as equivalent trophies).
As for your poker analogy, in a poker match, you pay your fee and you get given a set amount of chips. Under FFP, you pay your Fee and get given more or less chips depending on who you are. And when someone tries to improve their lot by negotiating a better deal, they are then told this is unfair. You then have people who support it, and try to make out it is about fairness. It's not. It's about entrenching inequality.
Unfortunately for you, the objective measure is that Everton are in the top 4 for leagues won. They are the only club to be a founder member of both the Football League and sustained members of the PL. In a legal sense, they will be able to negotiate sponsorship deals commensurate with that history, from a legal standpoint. If the PL want to hold us down from having deals commensurate with our market value, they will suffer a heavy penalty in the legal courts. Just as football has suffered before (despite you thinking litigation was an impossibility).
The laws are flimsy. The PL know this deep down. They won't be pushing this.