i agree but the Rooney name is still one of the most recgonisable in world football and with it comes a media circus which some owners like. Look at those not so happy Hammers and the all the publicity they've had with the new stadium. Now it's a bit of a joke but the end of last season and the start of this one Gold and Sullivan were everywhere - SSN did specials on it, the whole 9 yards and they loved it! If Moshiri wants his name out there, and again the Jim White texts suggests he wants people to know his name - being the man who orchestrated the return of Everton's long lost son (or some tripe headline like that) will certainly ensure the worlds media know who he is.