For me it's our mentally and identity - on and off the pitch and our previous DOF.
As fans we have this notion that we are a HUGE club which historically we are but we haven't been HUGE for decades.
We have a good history but we keep harpinh back to 80's for comparison purposes which doesn't help any new or future managers. That is not the level we are our have been for 25 years! We are operating on half the revenue, wages and spends than The Super League 6.
Yes I believe we should have the bar set for that level to be Champions but before we get there we have to accept that we are nowhere near the best that level so be acceptance for small graces like a world class manager, new stadium, outstanding fanbase.
Since Moyes, we have had 5 managers who haven't given us any stability due to their tenure being short-lived so we have failed in building on a decade of experience and hard work but this was still unsuccessful in many ways for winning cups or beating rivals.
Moshiri could've been the injection we needed in terms of reaching the next level but recruitment was ultimately our downfall and since then more clubs have leapfrogged us in terms of domestic position.
This season was a huge kick in the teeth after the start we had and these last few games have shafted us royally but we are still seeing calls to sack the Manager. It's ridiculous.
We need to get some stability back and start another rebuild but fully behind Ancelotti, win, lose or draw.
I believe we had a target for European qualification this season and it's very unlikely so we need to use this season that we need to remove players who are not at the level of Everton or a team who have ambitions of European qualification.
Carlo has issued more than enough statements this season on players attitude, standards and what we need to do. We are crying out for a captain too. I love Coleman and Digne but they are not the answer. We need a player who everyone looks up to and has played at the highest level domestically and internationally. I would like James to take this role next season. He is a winner, he inspires everyone and he gets us.
I think he and Brands will be given full permission and funds to tear this squad up and build to be stronger.
I think we all agree that we would love to turf out 9/10 players but it's highly unrealistic but if we could get rid of some and financially take a hit on these dregs, I think we should even if this has an impact on recruitment.
Overall, we need to realign the club with Carlo in mind - bring 3 experience players who walk into our most wanted positions (right back, centre midfield and right wing) and the step up of youth or potential signings to push these players all season. No more 2 goalkeepers on the bench, competition throughout the squad.