Ignoring all the "noise" - It could be argued that this breach is a technicality. And yet the punishment is quite close to being as severe as you can get when you compare to say administration.
There are so many drivers. As you said we've worked with the PL. We've admitted we breached. We've provided mitigating factors. Which by and large have been dismissed.
The no sporting gain versus sporting punishment is baffling. I've heard it suggested that we had sporting advantage by the very fact that we spent more than allowed (and broke the rules) but this was seen as accidental. So we didn't seek to gain sporting advantage. (This is more to do with the incompetent flakey running of the club). Bearing that in mind the punishment metered out - points deduction opposed to say a fine - based on first a hastily drawn up tarrif by the PL in August, and, that a fine would not be suitable given we have a wealthy owner. As pointed out in here actually, 10 points deduction on its own is a double punishment (fine) because our final table placing would (most likely!) be lower as a result therefore loss of prize money. *Maybe even the loss of European qualification.
And as we all know the breakaway 6's punishment was deemed a fine and not a points deduction. Er, do they not all have wealthy owners too? Why were they not given points deductions? "You can't punish the fans"..
This is just a can of worms. I hope Everton's legal team are better clued up in the appeal than they were for the hearing.