This in a nutshell is why we're all angry with the club.
Our perception is our club should be challenging for honours not "punching above its weight". That's what outside no marks come up with.
What does that even mean anyway? It means that
Kenwright had dumbed down the expectations of 'Everton Football Club'.
Staying in top flight should be seen as success.
Kenwright succeeded in brainwashing people he's been a successful chairman.
We've had good times.
His duty of care for the football club should have been overriding but he was not a good chairman loosely speaking it was his trainset, his toy, he couldn't let it go. Therefore it was to the detriment of Everton Football Club.
A good chairman would have been planning to restore Everton to the top - and be making plans, to get there. Instead the club stood still and when you stand still you go backwards. Even with Moshiri's millions and the 'window of opportunity' there was no duty of care. Every single step, every decision, all to the detriment of the football club. He just couldn't let it go. An old(er) man, clinging on. The ill-health simply magnifies it. He should have been moved sideways within months of Moshiri's arrival. He may have saved face.
I think that's a big part of the problem though.
Once Abramovich got his claws in to Chelsea and then Abu Dhabi rocked up at City, No chairman in the world would have made a difference!
Let's go through it season by season.
2004/05 - 4th, good season only below Chelsea, Arsenal and Man United
2005/06 - 11th, bad season, rocked by injuries and a failure to qualify for the champions league.
2006/07 - 6th good season only below Chelsea, Arsenal, Liverpool, Spurs and Man United
2007/08 - 5th, good season only below Chelsea, Arsenal, Liverpool and Man United
2008/09 - 5th, good season only below Chelsea, Arsenal, Liverpool and Man United
2009/10 - 8th, Ok season, the beginning of the rise of City.
2010/11 - 7th, good season.
2011/12 - 7th, good season.
2012/13 - 6th good season only below Chelsea, Arsenal, City, Spurs and Man United
2013/14 - 5th, good season only below Chelsea, Arsenal, Liverpool and City
So that's a ten year period where you've got the rise of two of the biggest cheats in football plus United, Liverpool and Arsenal to compete with who all have bigger stadiums, and more money.
Admittedly the subsequent ten seasons have seen the club decline and Bill does bear some responsibility for that.