I cannot believe someone on here called the CL a consolation prize, utterly bizarre.
The winners this year Will be earning £140 million from cash prize and tv money, on top of that new commercial partners throwing money at the winning club, and also growing a bigger lucrative fanbase.
It's the biggest club trophy on the planet by far.
Look at the How badly Abramovich wanted that trophy, and look at the 2 state run plastic teams, City are paying Guardiola £18 million a year for him to win them that trophy, The Qatar Royal family are selling PSG because of the failure of their investment, the Emir of Qatar wants that trophy so badly that he's willing to sell up and buy Roma and go again to try and win it.
Juve didn't sign Ronaldo to sell shirts, they crave that trophy more than anything, same with Bayern who sacked managers who flop in the competition, Madrid winning in those 7 CL's between 1998-2018 gave up the leagues to concentrate on winning the CL.
And this was Messi at a kit unveiling to a packed Camp Nou this summer with an announcement.