True story though.
Social media plays a massive part in football now,all the big clubs use it and in turn that brings bigger revenues commercially as companies see the potential in being associated with a entity with a big social media presence and i can fully see why the RS brought him in with his background.
You cannot grow a turnover when the scope of your club doesn't reach internationally,we fully well have known that for years standing still and watched the sky 6 turnovesr dwarf ours.
Look at our pre season and how shambolic that was,playing some farmers and winning 20 odd -nil while the sky 6 are playing games against Europe's big names in massive stadiums in the USA/Asia/Australia growing fan bases,selling merchandise and in turn gaining fans internationally and growing social media presences.
A mythical stadium we are still waiting for isn't all of a sudden going to make us start winning trophies again like the mid 80's,a new stadium doesn't bring a extra £300 million pounds onto a turnover.