I find that I must regularly rein my thoughts in and proverbially hold my tongue, when discussing "them".
I have quite a few LFC friends and work colleagues, and find them to a man, decent folk, some being privately embarrassed by the antics of their club and wider support.
The holier-than-thou attitude that is widespread, and the fawning over every other league clubs efforts for the Hillsborough memorial every year, are nauseating in the context of their own history. No attempt is made to commemorate other disasters, including Heysel, and so the hierarchy of victimhood is very firmly maintained.
Worse still however, is the media co-opting of this strategy to such a degree that they have an army of cheerleaders and apologists in every organisation.
I accept banter and rivalry, but their jibes and digs are often quite hard to stomach, given the absolute and deserved support we have given them for JFT96. They are the big brother that can't stand us getting any attention or credit. I actually thought that "Merry Christmas, Everton" was quite amusing though, I wish the more creative and imaginative of our fans could come up with a fitting response. All in jest, of course.