Again its that continent ideology. South Africa represented Nigeria, Ghana etc as a whole. Qatar represents Iran, Saudi Arabia etc. Its not great in terms of mass spectacle on a football fan wanting traditions but understandable just to penetrate that market. It would eventually happen sooner than later IMO
Which is why people are accusing FIFA of chasing the oil money and the muslim vote and not looking out for those who care about football now. Because that's exactly what they're doing.
I don't really buy the continent ideology anyway. In Africa, yes I can see it, but I'm not sure it works the same in the Middle east.