The player has to want to go to the club.
United would have sold Schneiderlin to West Brom if he had been happy to go there.
We always sort Sunderland out with players and have built a very good relationship with them, especially over the last season.
We still paid them the absolute maximum for Pickford with very little fuss and no head patting patronisation either.
That is how a proper club behaves.
Its a business not about how a club behaves you get the best price possible. If you want to pay the maximum for the keeper thats fine, but if you can save a few million why wouldn't you?
Besides.. How many times have United have to over pay clubs when we get quoted for a player.. Morata for 75m!! Insane price.