davek
Player Valuation: £150m
That's interesting. (I'd seen PSL (Personal Seat Licence) from the States and it was controversial, to say the least, but this is different.) The worry, I would think, is that you are effectively mortgaging some of your season ticket revenue but if you can use the money to get improvements above and beyond (e.g. build more revenue-enhancing features) then I could see it working.
I also think they could do far more with the idea of 'enhanced membership' for non-local fans where you could pay a yearly fee (maybe at different levels) and you would receive stuff that wouldn't cost them the earth (choice of match ticket, even ticket+hotel package, annual Finch Farm visit (see idea of fan days at American football training camps), plus signed shirt, signed derby programme, regular deals on merchandise, etc.) but which would mean something to the buyer.
They could do a lot of things if they were interested, but it seems they're not.