I can answer WHY.
Moshiri is out of his depth and only here for the stadium
The HOW is a bit harder
He said on day one (gist) that Kenwright knows so much about football and he is his 'go to' man.
Kenwright has for 18yrs...and remember he was on the board before that...somehow manage to both flirt with and avoid disaster...based on Smiths recommendation of Moyes
In comes Stadium Man Moshiri
Who left a serial mediocrity borderline failure in charge.
But this proven failure now has another serial incompetant panic merchant over him
Bill, like Moshiri, has his day job to do so the CEO is there.
There were reasons, not addressed at the time, which don't seem to have gone away and have probably got worse, why a respected football CEO left after 6 weeks
Add in Wyness, Elstone and any other total nonentity who had the job.
Anyway, long story short...it all stops on Moshiri's desk - or should.
Until HE wakes up to the fact that neither He, nor those below him he left in charge and/or appointed...yeah you Walshy you tosser, know 'Kall, Nothing will change
(Don't we have a thread for this?)
Out in the real world there are plenty of business men who dont have a clue, but keep on...well just keeping on, get the beamer, the 4x4 for the missus, flash house, school fees for the kids etc...because hey everybody needs JCBs or Scaffolding or Bread or what ever. They then either don't grow the business or try and then fail.
The odd few who actually know instinctively get really lucky (not going to happen with Everton, now is it)
The other rarer odd few get in somebody who knows how businesses work... not so much work as what causes them to fail...
There are 2 reasons you get Consultants in.
1) to tell you what you already know but havent got the bottle to implement...you can then blame the consultants...Sorry lads half of you have to go just to keep us going, its not me its all in here *waves report
Or in our case number 2) Because you haven't a 'kin clue.
So until Moshiri wakes up to the fact, not only does he not have a clue, but neither do half, or more, of the people below him
Then this is it.
Over to you Moshiri.