To say he's not a standout on the side is just silly. He's literally the only offense we have some matches, especially the early ones.
But that's fine, let's talk about similar PL transfers the last year and these numbers are probably not 100% accurate, but ballpark.
Lukaku – 90M
VVD – 70M
Alexi Sanchez – 63M (equivalent)
Morata – 60M
Laporte – 59M
Aubameyang – 57M
Mendy – 52M
Lacazette – 55M
Kyle Walker – 46M
Bernardo Silva – 45M
Gylfi – 45M
Matic – 40M
Salah – 38M
Ederson – 36M
Bakalyoko – 36M
Davinson Sanchez – 36M
Oxlade-Chamberlain – 34M
Drinkwater - 34M
Lindelof – 32M
Rudiger – 32M
There are some pretty good players in there, but other than Salah, who really jumps out at you in terms of difference maker? I also don't think he's a 25M player if the Ox, Danny Drinkwater, and some of these other guys are over 30M. He's certainly better than those two.
Don't get me wrong, if the idea is to buy someone with less certainty of performance that is cheaper, I get it, but overpriced or not, you got a proven PL playmaker. There are just so few players on the planet that can just come in an completely change a side, you STILL have to have good players around them, so it's tough to say he's complete crap when his CF most of the year has been Oumar/DCL and that he's probably had to do more defending than he's ever done. Coleman and Baines haven't been in there with him most of the time and he's played minimal games with Walcott and Tosun.
But fine, call him a 35M player, and a decent one.