Football is dead. At least for us, because we 'know our history', but our history is pre PL era and we're not comfortable with change and so we've been caught in a no man's land in regards to identity.
Moyes gave us 'the People's Club' thing to cling to, which was just a sticking plaster distraction, and only with hindsight is that era looked at with fondness because after he left and Moshiri came in we've had no identity at all. We don't know who we are. We don't fit in with today's 'soccerball'.
We sing about being this and that but we're not.
This is where the club have to create an identity. One that carries the support with it.
Maybe we should have done it like ripping off a plaster, but, thanks to Bill, we clung on to the plucky epithet to keep him in charge.
I hope the club are working behind the scenes to create this new identity, I thought that with the tower logo and stadium logo branding it had begun, but that would take some business savvy and there's little evidence day to day of that.
No one knows if we can cling on again till BMD, fans are pinning hope that once there we progress, but we're extremely dysfunctional as a family so it's not a given, but we can't be who we were and exist these days.
So we wait for the club to change itself or we as supporters do. It's who we have more faith in.
As we're now treated as 'consumers' more than 'supporters' I believe it's on the club, and that's the biggest worry.