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Improving Everton's Profile

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Socrates said:
I've been thinking the same thing but the numbers don't really stack up for investors unless you make the season tickets start at £800 per season and even then it doesn't leave much for the club.
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I suppose it depends on how you went about it. Whilst a die hard fan won't want to lose their shirt, they could probably settle for something a bit more emotive than a cold blooded investor. It's just back of a fag packet stuff of course, but a little creative thinking could come up with something perhaps?
 
The problem isn't at the Kitbag deal, at most it affects British sales.

The way to go forward is to pay others to sell our goods overseas.
 
SerenityNigh said:
Not likely, but here is my shout:

SamuelAdams_Logo.jpg


Purely personal preference because I like their brews.
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I'm thinking bigger. Like when Best Buy tried to make it over here a few years ago (ok I know it didn't work out for them), they would have been a perfect shirt sponsor at the time.

Even Walmart would be a massive deal, it would be in their own interests to sell as many shirts as possible in the states. The trouble is they own asda so it would get a bit confusing.
 
Lots of great ideas on here but you have to walk before you can run - so for me it's a combination of many of the fine ideas mentioned above and a bit more besides.

Not only do we have to find a buyer who will pump money into the club and make us "seem" big in the eyes of the media - it's called doing a City - and then live up to the hype by winning things, having a new shiny stadium and raising the profile. We need to do a City basically and there are some decent aspects to their profile which are worth copying (you would need to go onto their website to see that they are still trying to be a community club for example). Look at how and why City are now considered a big club - it's the trophy winning, the new stadium, the expensive players, the constant media exposure (even though United are still a much bigger club). They have adopted a number of great ideas like the match cam. The real deal with City is to legitimise the Abu Dhabi regime that prop them up. If we had a more benign owner he might not be particularly interested in his own profile but more interested in making his asset worth more and the only way to do that is to commercialise this club - bring in modern methods (we have gone someway towards doing that and do enjoy a very favourable media opinion but we kind of spoil it by playing the "small club" card).

One final thought though - do we sign "Everton" players? Players who fit our profile? Or would some of our players become bells like some of the loud mouthed and immature elements from over the park and elsewhere?
 
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evertony said:
Multi exposure where there's mass viewing audiences who are easily influenced......and a lashing of the one thing that always sells...sex.

So, get a gaggle of fit birds into Big Brother, Dancing on Ice, The X Factor, BGT and Coronation Street, all in the new kit ( after July of course), tatted up with the new crest and then doing a synchronised strip to reveal 10% off everything in the Everton Store.

Piece of pish this marketing strategy.
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Probably the best piece of advice so far......
 
ste d' indica said:
Regardless of the "forthcoming stadium developments", turn the perception of Goodison around, the club seems to treat it as a millstone but we've got the oldest purpose built football ground in the best league in the world, the history and heritage of GP is something Everton should really bang a drum about. There's no other ground can touch it.
Its virtually impossible I'm sure, but I'd love to see the metal cladding off the outside of the Bullens and the Gwladys.
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This is true. A mate of mine who supports Arsenal visited for the first time when we beat them 3-0 and came away raving about the place. Loved it.
 

Blue 1 said:
This is true. A mate of mine who supports Arsenal visited for the first time when we beat them 3-0 and came away raving about the place. Loved it.
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This is what the Chicago Cubs do with Wrigley Field, embrace how old and unique it is within modern day sports stadium and advertise it as such, making people who go to the ground believe they're going to somewhere unique and special. It's 100th year celebrations which have been going on this season have been really great despite the fact that in reality Wrigley Field when I watched a game there is like the Goodison Park of the MLB in that it's old, right in the middle of a residential area, posts obstructing the view and in severe need of a makeover or a move. I came away loving the place and the Cubs though
 
ste d' indica said:
Regardless of the "forthcoming stadium developments", turn the perception of Goodison around, the club seems to treat it as a millstone but we've got the oldest purpose built football ground in the best league in the world, the history and heritage of GP is something Everton should really bang a drum about. There's no other ground can touch it.
Its virtually impossible I'm sure, but I'd love to see the metal cladding off the outside of the Bullens and the Gwladys.
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I'd agree with hte last point. The original dark red brickwork of GP made the stadum look both grand and forbidding. Covering it with metal cladding (now rusting badly) made the ground look like, as one writer put it, a large brewery. Great shame. Likewise the loss of the marble players' and officials' entrance on Goodison Rd. Class, now lost.
 
I go and watch my 12 year old nephew play football here, we usually have a kick about with a few of the dads and other kids after the game. Most of the other kids have liverpool, Arsenal, chelsea and barca stuff. Infact only one person recognized my jersey and that was from recognizing the chang logo from a photo in an article about Madeleine McCann. Seeing the lack of merchandise at pre season friendlies is frustrating, seeing the missed PR opportunities with Landon Donovan is frustrating. We have had Joe Max Moore, Preki, McBride, Donovan and Howard. How are we not promoting ourselves as America's PL team? All these kids know who Donovan is, they all know who Howard is, but most have no idea who Everton are, there is a disconnect there. Most of the club promotion over here seems to be done by fans on a voluntary basis. I think It would make sense for the club to employ a full time PRO based permanently here in the states. Relying on one site thats low in SEO terms to ship merchandise 4,000 miles is crazy.
 
Phil86 said:
This is what the Chicago Cubs do with Wrigley Field, embrace how old and unique it is within modern day sports stadium and advertise it as such, making people who go to the ground believe they're going to somewhere unique and special. It's 100th year celebrations which have been going on this season have been really great despite the fact that in reality Wrigley Field when I watched a game there is like the Goodison Park of the MLB in that it's old, right in the middle of a residential area, posts obstructing the view and in severe need of a makeover or a move. I came away loving the place and the Cubs though
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I lived and worked near Wrigley for 2 years and came away hating the Cubs and hating Wrigley. Go White Sox :p
 
Far east market is huge, but it's almost impossible to for us to gain a significant market share in the region.
 

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