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Improving Everton's Profile

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It's football you gain profile by winning games it's no secret. Investment in foreign countries is a huge gamble which is why every other team in the premier league isn't doing it either. Look at dortmund band wagon from last season.
 
SamMurphy said:
It's football you gain profile by winning games it's no secret. Investment in foreign countries is a huge gamble which is why every other team in the premier league isn't doing it either. Look at dortmund band wagon from last season.
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They are ALL investing in foreign countries, some more than others and it does pay off. Relying on on field performance as the sole driver of off field success is a sure way to fail. The club needs to be doing all it can to keep up with the other PL clubs on the global market, especially when we are not winning cups. A large chunk of Evertons transfer fee this summer will be made up of cash from a US TV deal. The market here is growing fast. It has been growing fast for a few years now but with NBC it's a game changer. Everton need to be investing more in America. The club can't afford not to.
 
Portland Toffee said:
Out of everything I have read I LOVE the documentary idea, with Howard/Cahill/Donavan on it. Maybe one of those ESPN 30for30 ones. Rog Bennett to make it. He is HUGE over here with US soccer fans through Men in Blazers and a mad Scouser/Evertonian.

A well produced, classy piece could go far, put it out right before the start of the season!
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That again would be a superb idea. Lets face it, one thing Americans lap up is the history in the UK. Thats what gazillions come to see really. (apologies for the slight sterotype btw). The first this, the first that, the ties with the US, oldest real ground etc etc.
 

Ruairi77 said:
They are ALL investing in foreign countries, some more than others and it does pay off. Relying on on field performance as the sole driver of off field success is a sure way to fail. The club needs to be doing all it can to keep up with the other PL clubs on the global market, especially when we are not winning cups. A large chunk of Evertons transfer fee this summer will be made up of cash from a US TV deal. The market here is growing fast. It has been growing fast for a few years now but with NBC it's a game changer. Everton need to be investing more in America. The club can't afford not to.
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it's not that simple though name teams that aren't competing for the league or consistently getting champions league that have large amounts of foreign supporters? you can't force someone to follow your team, you can't put shirts up in a shop window and expect them to sell, there has to be a demand for it.
 
SamMurphy said:
it's not that simple though name teams that aren't competing for the league or consistently getting champions league that have large amounts of foreign supporters? you can't force someone to follow your team, you can't put shirts up in a shop window and expect them to sell, there has to be a demand for it.
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True, but it would be a good plan to at least try to increase any demand, wouldnt it? I know it is on a different scale, but did many of us in the UK really know the home stadium of LA Galaxy before you know who went there?

Maybe we did loads of work in Australia when Tim was here, or we currently do in the US with, er, Tim, (thats weird!), but I am guessing that we didnt do much to capitalise on their profile in their own countries.

And it doesnt need to cost the earth.
 
weirdly i was thinking the other day of projecting a giant everton badge into the sky batman style and leaving it up there every night for a month. I was trying to work out how much it would cost the club then my bus came and i forgot all about it.
 
roydo said:
That again would be a superb idea. Lets face it, one thing Americans lap up is the history in the UK. Thats what gazillions come to see really. (apologies for the slight sterotype btw). The first this, the first that, the ties with the US, oldest real ground etc etc.
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It is a true stereotype mate, I live here and see it. The fact that when they do a sports documentary they do it right helps as well. Always have you near tears for things you couldn't care less about haha. No doubt in my mind that would pull loads in, especially if released at the right time.

It won't happen though.
 
SamMurphy said:
it's not that simple though name teams that aren't competing for the league or consistently getting champions league that have large amounts of foreign supporters? you can't force someone to follow your team, you can't put shirts up in a shop window and expect them to sell, there has to be a demand for it.
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It is that simple. Put an Everton shirt with Donovan on it or one with Howard on it in a shop window and they would sell.
Americans love an underdog. Give them a club that's operating within it's means, a club going up against Arab and Russian money, trying to play fair in an unfair world blah blah, christ, you couldn't make this stuff up. Do a Rocky type trailer, now if only someone at the club knew Stallone!
 

Portland Toffee said:
It is a true stereotype mate, I live here and see it. The fact that when they do a sports documentary they do it right helps as well. Always have you near tears for things you couldn't care less about haha. No doubt in my mind that would pull loads in, especially if released at the right time.

It won't happen though.
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But it is such a simple idea. That is what makes it such a good one.
 
roydo said:
True, but it would be a good plan to at least try to increase any demand, wouldnt it? I know it is on a different scale, but did many of us in the UK really know the home stadium of LA Galaxy before you know who went there?

Maybe we did loads of work in Australia when Tim was here, or we currently do in the US with, er, Tim, (thats weird!), but I am guessing that we didnt do much to capitalise on their profile in their own countries.

And it doesnt need to cost the earth.
Click to expand...

I completely agree with you, however the point between Cahill and David Beckham is contradictory. Tim Cahill is the promotion of Everton, the same way David Beckham was the advertisement for Galaxy. You aren't going to get anymore supporters by putting on billboards "gooday mate Tim Cahill plays for Everton and he's Australian so you should support us." Odds are the Australians who idolised Cahill would of already known he plays for Everton and cause a increase in demand, Same goes for Howard and Donovan in the US.

I'm not completely against advertising though I love the suggestion of a documentary as it would create a reason to have an attachment to Everton.
 
SamMurphy said:
it's not that simple though name teams that aren't competing for the league or consistently getting champions league that have large amounts of foreign supporters? you can't force someone to follow your team, you can't put shirts up in a shop window and expect them to sell, there has to be a demand for it.
Click to expand...
Tottenham are just about as successful as us on the pitch - but FAR better marketed outside of the UK.

You have to create the demand, and success is the easiest, but not the only way to do that. There are many people that follow a club for reasons other than success, but they have to know about the club, and why they should follow it.

It's silly to think of a football club as fundamentally different than any other brand. It only is different to the supporters themselves. To the market, it's just another brand, and while it's certainly easier for Nike to market themselves than UnderArmor, UnderArmor has done a damn fine job of closing the gap. There are minor differences, but I refuse to believe that football is somehow magically different from all of the American sports that are able to successfully market all sorts of things other than success.

Success is Part A.

But you should not, and I am willing to say cannot, ignore the other parts of the equation if you ever want to achieve success. And those parts are all about marketing and branding. Winning is the obvious route, and I would love for us to see it happen, but I refuse to accept that it is the only way to achieve a greater market footprint.

And lets not pretend that winning is a magical formula. Especially cups - Wigan, Swansea, Portsmouth...they haven't seen a huge profile increase since their cup wins - at least not to the scale we need. You need to win leagues, and in Europe - repeatedly, for winning to be the only branding strategy.

Everton (or any club really) can jump out in front of the pack by marketing themselves effectively as any number of things - The People's Club, The School of Science, History and Tradition, the underdog, etc. It's just a matter of branding and then selling the brand properly. That creates the demand. Then you get people that want to be a part of this rising brand, and it begins to feed itself.
 
SamMurphy said:
I completely agree with you, however the point between Cahill and David Beckham is contradictory. Tim Cahill is the promotion of Everton, the same way David Beckham was the advertisement for Galaxy. You aren't going to get anymore supporters by putting on billboards "gooday mate Tim Cahill plays for Everton and he's Australian so you should support us." Odds are the Australians who idolised Cahill would of already known he plays for Everton and cause a increase in demand, Same goes for Howard and Donovan in the US.

I'm not completely against advertising though I love the suggestion of a documentary as it would create a reason to have an attachment to Everton.
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Agree with you on the documentary. Would be a brilliant thing to do. Just have no idea where to start a ball rolling.
 

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