AndyC
Player Valuation: £70m
On the subject of raising non TV revenue through the sale or retention of our three top talents in Rom, Stones and Ross, would anybody take a renaming of a newly refurbished Goodison for its final years in service to raise funds and allow for none of them to be sold whilst still staying within FFP parameters?
In short - yes.
Football fans and players would always refer to Goodison as Goodison, in just the same way as football fans and players refer to St.James's Park and not the Sports Direct Arena.
Only the media, papers and TV, would use whatever commercial partners name got the deal - fans by and large wouldn't.