It doesn’t though, that’s utter hogwash that everyone is swallowing for some reason because they read it somewhere once.With STCC rules regarding player amortisation, it makes better financial sense to hold onto them for the extra year rather than sell them at sizable losses, and subsequently find ourselves hamstrung when it comes to balancing the books at the end of the financial year.
If we were able to improve our commercial revenue year-on-year and not be so reliant on the windfall that is our income from increased TV revenues, this wouldn't pose such an issue.
McCarthy, Mirallas and Besic’s book value will be zero, paying them wages for another year and releasing them on a free will not help us at all, it’s just throwing money away. We’ve also made big book profits on Gana, Lookman, vlasic, browning and maybe more this year, it would be an ideal time to take the small hit on someone like Bolasie as it would just slightly reduce profit rather than leading to an actual loss.
I’m not saying brands isn’t doing a good job, or that it’s easy to get rid of these players, but it definitely seems odd that we can’t move any of them on. While I agree with @mikeh72 that they’re generally not very good, they’re certainly good enough to be playing at a decent level. We’ve moved on a lot worse before, so something has gone badly wrong here.