"Be Everton" is the thing we should NEVER aim to be. The culture of mediocrity flows through the veins of EFC. Kenwright's tenure had no other aim that to attempt to "punch above our weight"/knives to gunfights. Moshiri seems to have just embraced that. From a "world-class stadium" to a "decent stadium of 52k". How is 52k capacity gonna bridge the gap?
From Witsel and Mata as Year 1 targets to Bolasie and Schneiderlin. From selling Stones, Barkley, Deulofeu and Lukaku to replacing them with Williams, Sigurdsson, Bernard and no-one.
The old slogan "once everton has touched you"... actually means you are now infected by mediocrity