New Everton Stadium

[DrEFC]

Liverpool is made up of three authorities, that doesn't include south Sefton or Knowsley which is Liverpool, you're looking at about 864,000 if you want an accurate description of the size of the city and even then you''re not including the likes of Ormskirk etc. We're probably the fifth biggest city in the second most populated region, official figures don't show our true size.

Cheers for the correction! I guess I'd heard LCC figures bandied about

 

[hibbo'sclass]

@The Esk
Did the ciggy packet job based on what currently happens in terms of pricing then looked at your more elegant solution
Think the extra 9.3 mil is made up of something like :-
(37500 × £5 x 19) = 3,562,500
+ (11000 x £25 x 19) = 5,225,000 giving 8.8mil but I was just trying to understand the thought process.
The above would mean that given a £21 per ticket take that you quoted a while back would be subject to a 20% rise, but in the interim prices have been cut, so with a saving of about 5% on some seats this has come down to say £20, so am I correct in thinking that you are advocating and believe to be achievable an average rise of £5 net per seat which would have to be skewed towards adult season ticket holders and full price tickets if concessions are to be maintained?
Thus flies in the face of the actions the club has taken regarding pricing.
I would also question the availability of a 6% interest rate fixed for 25 years. Is this achievable other than by a redeemable bond issue or debt from the owner?
Presumably, the board and major shareholder are looking at other income streams to finance the stadium.

 

[DrEFC]

150,000 ?

If we were in America, maybe! and we had a State of Liverpool!

 

[Onwards Evertonians]

Not to mention the Scouse diaspora from the 70's and 80's living down south.

Skem, Runcorn, Winsford, we were dispersed everywhere.

 

[chicoazul]

If we started being pleasant and welcoming to wools then we could fill 70k.

I'd rather 55k and keep them exactly where we want them.

 

[The Esk]

@The Esk
Did the ciggy packet job based on what currently happens in terms of pricing then looked at your more elegant solution
Think the extra 9.3 mil is made up of something like :-
(37500 × £5 x 19) = 3,562,500
+ (11000 x £25 x 19) = 5,225,000 giving 8.8mil but I was just trying to understand the thought process.
The above would mean that given a £21 per ticket take that you quoted a while back would be subject to a 20% rise, but in the interim prices have been cut, so with a saving of about 5% on some seats this has come down to say £20, so am I correct in thinking that you are advocating and believe to be achievable an average rise of £5 net per seat which would have to be skewed towards adult season ticket holders and full price tickets if concessions are to be maintained?
Thus flies in the face of the actions the club has taken regarding pricing.
I would also question the availability of a 6% interest rate fixed for 25 years. Is this achievable other than by a redeemable bond issue or debt from the owner?
Presumably, the board and major shareholder are looking at other income streams to finance the stadium.

The 20% increase in revenue per seat is a rounding - I have several models which depending upon the % of season ticket holders/concessions/early bird discounts/walk up customers gives different figures. I would also expect a wider variation in ticketing prices for different parts of a new ground - Goodison has a relatively flat pricing model if you look at our "walk up" pricing.

Re financing costs, I think 6% is reasonable given the creditworthiness of Mr Moshiri and the amount of income cover I have assumed in the model.

Aside from the above I have nearly completed a model which looks at the lifetime value of different categories of Everton supporters based on age, current spending and future spending. I'm not sure I have seen such a study published before, makes for interesting reading.

 

[Onwards Evertonians]

If we started being pleasant and welcoming to wools then we could fill 70k.

I'd rather 55k and keep them exactly where we want them.

If they're proper Evertonians I don't care where they're from, such thinking will only serve to hold the club back. As long as they're not plazzy like the other shower have everyone should be welcomed.

 

[chicoazul]

If they're proper Evertonians I don't care where they're from, such thinking will only serve to hold the club back. As long as they're not plazzy like the other shower have everyone should be welcomed.

OK I'm happy with that. We allow wools but no one from the Wirral.

 

[summerisle]

there was some kind of price comparison thing done last year some time.

They based it on inflation, wage rises etc.

I seem to remember the figure that they came up with was £12-£15 per game for an adult.


they also said something that compared it to the cinema, in that back in 80's it was almost the same price whereas if it was £28 to watch a film now then the movie industry wouldve shut up shop a long time ago. Don't forget as well that as well them quoting that figure back in the 80's the gate was an income that the clubs had to rely on whereas nowadays they dont due to tv etc ... which is why a month ago or so ago I managed to show that they could actually knock 50% off the price of a season ticket.

1980s prices.

 

[blulouie]

I've mentioned Europe, but just look at away support in general. When you consider the away support of a 'big club' like Chelsea who have had 10 years of sustained success, yet they don't always sell out their allocation for away league games.

Chelsea "big club " ....no need for that language on here pal.

 

[The Cowboy]

1980s prices.

What's crazy is that there were Div 4 clubs charging the same as some Div 1 clubs.

 

[Toffeeslam]

I've mentioned Europe, but just look at away support in general. When you consider the away support of a 'big club' like Chelsea who have had 10 years of sustained success, yet they don't always sell out their allocation for away league games.

calling Chelsea a big club ? now you have lost credibility

 

[blueboy1945]

1980s prices.

I'm reasonably sure that my season ticket in the lower Bullens mid 60's to '71 was about a tenner. Lot of money when you earn about £4 a week!

 

[The Esk]

I can remember paying 40p to stand on the Gwladys Street terrace.

 

[hibbo'sclass]

The 20% increase in revenue per seat is a rounding - I have several models which depending upon the % of season ticket holders/concessions/early bird discounts/walk up customers gives different figures. I would also expect a wider variation in ticketing prices for different parts of a new ground - Goodison has a relatively flat pricing model if you look at our "walk up" pricing.

Re financing costs, I think 6% is reasonable given the creditworthiness of Mr Moshiri and the amount of income cover I have assumed in the model.

Aside from the above I have nearly completed a model which looks at the lifetime value of different categories of Everton supporters based on age, current spending and future spending. I'm not sure I have seen such a study published before, makes for interesting reading.

Forgive me if I am misinterpreting the above or being too simplistic, but the flat pricing structure should go and the occupancy will remain the same on the back of a yield per seat and executive seat averaging 25%.
I'm not so sure. I think a ceiling will be reached, certainly in standard seating due to the increased cost in specific areas you allude to.

Just my opinion, but I think the interest rate of 6% long term is ambitious.

The 150mil interest free element is presumably a 1:1 rights issue less finance costs and Pru repayment.

Surely this ignores the need for short term working capital required to replace funding for our loan from JG/Sports Media Funding, and the capital requirement to develop (and possibly re-purchase) FF.

Or is this me just being a miserable git?

I am all for a new stadium, but will be surprised if it is funded by an average yield increase of that magnitide. Personally think depending on the site chosen that increased non-match day utilisation will hopefully be the key along with naming rights and increased advertising.

Just some ramblings.