New Everton Stadium

[blulouie]

Think this is the reality. Fans need to accept that there is likely to be a substantial increase in season ticket costs and individual match ticket prices. Everton ticket prices are historically some of the cheapest in the league. In order to increase revenue and make us competitive again, this will probably change.
I suspect there won’t be a massive increase in the number of season tickets made available- at least in the short term. Individual match tickets raise more money than season tickets over a season. For as long as there is the novelty of wanting to see a game in a new stadium, that will be more financially lucrative.
The biggest benefit in the short term of increasing season ticket numbers, is the money comes in earlier. Season ticket sales are completed by the end of the previous season- so appear in the accounts of that year. So our 24/25 accounts will include the first round of season ticket sales for the new ground. This should add to the easing of financial pressures next summer when we can hopefully start to meaningfully improve the team.

Goodison currently has around 31k season tickets this will rise to over 40k at Bramley-Moore both including corporate.

BMD will then have 3k+ Away seats leaving around 9k for general sale .
The money in early for the season tickets is an uplift for the club as you say but the 9k general sale tickets will bring a huge increase in receipts from infrequent / daytripper fans that generally spend a lot more per game than season ticket holders.

There will of course be increases in pricing accordingly especially from the current low cost at Goodison.
Wether we like it or not the club will be dragged into the real world of the cash generating Premier league.

Game changer.

 

[efcfanwirral]

It's mad how different people see the club, I can't imagine us even filling the stadium we're getting in a couple of years time when the novelty wears off, never mind a bigger one!

 

[blueblood]

Goodison currently has around 31k season tickets this will rise to over 40k at Bramley-Moore both including corporate.

BMD will then have 3k+ Away seats leaving around 9k for general sale .
The money in early for the season tickets is an uplift for the club as you say but the 9k general sale tickets will bring a huge increase in receipts from infrequent / daytripper fans that generally spend a lot more per game than season ticket holders.

There will of course be increases in pricing accordingly especially from the current low cost at Goodison.
Wether we like it or not the club will be dragged into the real world of the cash generating Premier league.

Game changer.

It’ll be interesting to see how many more season ticket holders are added. I think they’ll allow some new season tickets, but not as many as that. The match-by-match sales are way more lucrative.

 

[blulouie]

It’ll be interesting to see how many more season ticket holders are added. I think they’ll allow some new season tickets, but not as many as that. The match-by-match sales are way more lucrative.

Over 9k new season tickets at BMD mate.

This will include a big increase in corporate too btw.

 

[Tom Hughes]

We’re getting a brand new state of the art stadium in the best available location in Liverpool, with a 30% increase in capacity, for a fraction of the build cost (assuming TFG goes through and the balance sheet is restructured). So lots to be positive about. And if the capacity turns out to be not enough, that will probably be because we are doing well on the pitch and commercially, and may justify expansion in the future. Things could be a lot worse.

Yes, I've said that 30% increase is quite substantial and may well be more than sufficient for our needs, but let's be clear, for the finances to ever work has required Moshiri to walk away with the bulk of a massive debt..... and let's not forget that it completely hamstrung us and nearly relegated/bankcrupted the club in the process. Almost forcing him into a sale to complete carpet-bagging chancers at the same time, even bankcrupting them (and jeopardising several other clubs) in the process too. Either the greatest act of Owner philanthropy or an example of money-launderer's costly misplaced over-speculation, for which we will hopefully be the unwitting beneficiaries.... if the new owner's prove worthy.

Tbh, "state of the art" is also a bit overstated. True state of the art would probably include either a closing/full roof and/or a moving pitch for greater comfort and multi-purpose usage, with corporates in their own dedicated tiers for greater value/exclusivity, and with significantly more boxes/suites than the current 20-22. I'm also not sure that it is the best available location especially given the additional costs and other restrictions, but yes, plenty to be positive about now that we appear to have finally weathered the calamitous financial situation that was never mentioned in the brochure.

 

[tommye]

I'm glad everyone agree's with me.

I don't

 

[Kevsleftpeg]

I think there are 6 larger football stadiums in Spain, 9 larger German stadia (with safe standing), 4 larger Italian, with several other larger football stadia elsewhere in Europe.

Juventus is a peculiar comparison. They are often cited as the most popular team in Italy in terms of national fanbase. Many of their fans argued that 40k was too small for their new stadium, and that appeared to be the case for the first few seasons, but now they often seem to struggle to fill that. Not sure if that's due to the team's performances, ticket prices, novelty worn off or the general stagnation of attendances in Italy, but they were definitely an example of a club limiting the capacity to lower the construction costs and to squeeze ticket prices in order to find that sweetspot.

Perhaps the more local comparison is the most pertinent. BMD will be 7th largest football stadium in England when it opens. With Newcastle, Chelsea, Leeds and perhaps Villa currently considering expansions to 53k+. Even Birmingham City's owners have proposed grandiose plans for a new 60k stadium. So, within a few years we could be further down that list than we currently are at GP. The choice to move to a location with high site-specific costs and losing the CWG bid has clipped our ambitions in terms of capacity. Moshiri gambled that this would generate a step-increase in the value of his total investment, but it looks like that hasn't yet materialised and he's now having to sell the whole club for a fraction of just the stadium build, walking away with a massive loss.....! So, it's hard to make a case for a complete new stadium of larger capacity at present. Especially one with the additional costs of BMD, so 53k was the compromise. Tbh, that may yet be more than sufficient if ticket prices are excessive.

Always cheerful Tom.

 

[Lee Smith]

Over 9k new season tickets at BMD mate.

This will include a big increase in corporate too btw.

The club haven't given any indication of what the number of new STHs will be have they? All the numbers I've seen banded about are based on hear'say and guesswork. Yes there will be a natural increase due to the additional corporate / hospitality seats which will all be classed as seasonal seats, but I'd hazard a guess that quite a few of these will have been bought by existing Goodison hospitality members.

 

[Tom Hughes]

Over 9k new season tickets at BMD mate.

This will include a big increase in corporate too btw.

I don't think that they'll go over 40k season ticket holders at BMD. I think Colin Chong/Richard Kenyon said as much in the recent EFCSA quarterly meeting. After you take out the visiting fans and corporates/press/officials there will be approx 44-45k GA seats. Another 9k seats would only leave 4-5k matchday seats.

They want to maximise the number of matchday tickets (certainly in the initial seasons), to maximise profits and take full advantage of the new stadium effect, giving as many fans as possible the chance to sample the new stadium and get new memberships etc. If that fails to grow or be sustainable over the following years, then perhaps they'll allow more season tickets to gaurantee filling it. Of course, that will all be dependent on pricing and/or success too.

 

[Tom Hughes]

Always cheerful Tom.

Agreed...

 

[WelshBlue92]

I wonder if there would be room for increased capacity in the next 10 years once our finances have settled and we're on a firmer financial footing. (assuming there is still huge demand for match day and season tickets to facilitate it).
From the aerial views it seems like there would be enough room for a third tier (roughly the same size as the upper tier that would bring capacity closer to 70,000.

 

[blulouie]

Yes, I've said that 30% increase is quite substantial and may well be more than sufficient for our needs, but let's be clear, for the finances to ever work has required Moshiri to walk away with the bulk of a massive debt..... and let's not forget that it completely hamstrung us and nearly relegated/bankcrupted the club in the process. Almost forcing him into a sale to complete carpet-bagging chancers at the same time, even bankcrupting them (and jeopardising several other clubs) in the process too. Either the greatest act of Owner philanthropy or an example of money-launderer's costly misplaced over-speculation, for which we will hopefully be the unwitting beneficiaries.... if the new owner's prove worthy.

Tbh, "state of the art" is also a bit overstated. True state of the art would probably include either a closing/full roof and/or a moving pitch for greater comfort and multi-purpose usage, with corporates in their own dedicated tiers for greater value/exclusivity, and with significantly more boxes/suites than the current 20-22. I'm also not sure that it is the best available location especially given the additional costs and other restrictions, but yes, plenty to be positive about now that we appear to have finally weathered the calamitous financial situation that was never mentioned in the brochure.

I'm actually gobsmacked when seeing this monumental structure rise from nothing , to see it in the flesh to me it's a miracle.

With all the turmoil in and around the club , the financial burden , the dock infil and the huge upgrade to the area all requiring massive funding it's a wonder this was ever built at all.
Add on a world wide Pandemic , Russia's invasion of Ukraine leading to sanctions .
Costs of construction materials spiralling and world finance jittery. Even two lots of points deductions.
Then the most damaging of all losing the clubs sugar daddy main sponsor and Moshiri pulling up the drawbridge

I feared any or all of the above could have led to the whole project being scrapped or at least shelved ( bringing many more costly problems ), this is why it irks me to see & hear fellow Blues moaning "we should have done this , we could have done that" it is what it is.....and it's our stadium.

So against all odds it's sitting glistening on the banks of the Mersey.

About time we all embraced it fully.

 

[Timbucktoo]

I think there are 6 larger football stadiums in Spain, 9 larger German stadia (with safe standing), 4 larger Italian, with several other larger football stadia elsewhere in Europe.

Juventus is a peculiar comparison. They are often cited as the most popular team in Italy in terms of national fanbase. Many of their fans argued that 40k was too small for their new stadium, and that appeared to be the case for the first few seasons, but now they often seem to struggle to fill that. Not sure if that's due to the team's performances, ticket prices, novelty worn off or the general stagnation of attendances in Italy, but they were definitely an example of a club limiting the capacity to lower the construction costs and to squeeze ticket prices in order to find that sweetspot.

Perhaps the more local comparison is the most pertinent. BMD will be 7th largest football stadium in England when it opens. With Newcastle, Chelsea, Leeds and perhaps Villa currently considering expansions to 53k+. Even Birmingham City's owners have proposed grandiose plans for a new 60k stadium. So, within a few years we could be further down that list than we currently are at GP. The choice to move to a location with high site-specific costs and losing the CWG bid has clipped our ambitions in terms of capacity. Moshiri gambled that this would generate a step-increase in the value of his total investment, but it looks like that hasn't yet materialised and he's now having to sell the whole club for a fraction of just the stadium build, walking away with a massive loss.....! So, it's hard to make a case for a complete new stadium of larger capacity at present. Especially one with the additional costs of BMD, so 53k was the compromise. Tbh, that may yet be more than sufficient if ticket prices are excessive.

Juventus had been getting terrible attendances for home games when they moved into the Stadio Della Alpi after the 1990 world cup. The stadium was designed by a guy who had never watched a football match in his life and the fans hated it so much I think it was more often barely half full for games. I was there for a CL game v Ajax on a Tuesday night with an attendance of barely 6000. It was built on the outskirts of Turin with plenty of open space around it and the only place outside was a McDonalds to get any food in. This probably drove some match going fans away until the new ground opened and they saw an uptake when they moved in.

 

[blulouie]

I don't think that they'll go over 40k season ticket holders at BMD. I think Colin Chong/Richard Kenyon said as much in the recent EFCSA quarterly meeting. After you take out the visiting fans and corporates/press/officials there will be approx 44-45k GA seats. Another 9k seats would only leave 4-5k matchday seats.

These are the figures i have been told a good while ago . Things could have changed but i dont think your figures are more accurate.

 

[blulouie]

The club haven't given any indication of what the number of new STHs will be have they? All the numbers I've seen banded about are based on hear'say and guesswork. Yes there will be a natural increase due to the additional corporate / hospitality seats which will all be classed as seasonal seats, but I'd hazard a guess that quite a few of these will have been bought by existing Goodison hospitality members.

We'll see Lee