I agree with you just pointing out about complaining but he takes advantage of it. It is a bit two faced. If he has such principles why does he not abide by them and set an example?
I posted this in the tfr thread, but applies to this as well.
Shaqiri has shown how the tfr window works. He took a month to decide to go to Stoke, all the while waiting for better offers to become available.
Any player capable of improving our side, is also capable of improving Spurs, Stoke, Arsenal etc. So if we move for them now, the agents will advise the players to sit it out and see if they can get a better deal (happened so many times before to Everton). This is why most deals are done on deadline day, because they don't have as much time to hawk them around different clubs. So clubs may only be in negotiations with one club for a player. Fingers crossed Everton have their sights on some young talent who will become a star and are just waiting to rush it through at the last minute so we don't get pipped to the post.
There is a book about some guy following Hellas Verona around and when he interviews the Chairman he basically tells him that strategy. This is why in most years Madrid, Barca do their business, then Utd, City, Arsenal etc. and then us and the likes. This Summer has been mad because Utd, City, Chelsea and Arsenal still haven't finished.
With the money in the Premiership at an all time high, there really aren't enough quality players to go around everyone. So you have to be smart and not get in to a battle with someone like Arsenal for a player.
