Or motivate the player with high praise?
You can do that without running the club into the ground in the process.
How are we meant to attract high quality players to get to a higher standard if our own manager dismisses us as essentially a nothing club?
No, this is an example of a very arrogant man who believes he's above Everton himself and sees us as a stepping stone. I already knew that, and expected him to be here no more than two seasons, but he shouldn't actively run the club into the ground while he's here. Boost our profile like you're paid to do; don't trample it.
It smells like Koeman getting his excuses in early - "I didn't do a bad job; I was just managing a small club".