Set out to play attacking football and see how far that gets you. If you win trophies - great. If you dont - try again with another manager and players.
My take on football in a nutshell.
That isn't purity by the way, it's a p.o.v. that sees professional football as a thing that takes you to a different place. Anything short of that you can get down the local park watching the Red Lion v The White Horse.
I want to win. Pure and simple.