Success mate, that is how we are supposed to attract players. Right now we have none, and even in a patch of form which is concerning that we need to address in a fortnight.
He isn't talking the club down, reality does that for us. Winning nothing in 21 years? Two mid table finishes in a row? Selling our best players to bigger clubs every season? What else does this look like in all honesty? A neutral would confirm the same thing, we look like we sell to buy, a stepping stone to the top of the league and despite a 'billionaire' owner nothing has changed.
So yeah, how is he talking the club down? We have gone nowhere for so long and even when it appears we are turning a corner we fall back into the same pattern again in regards to selling our best players.
Of course Koeman is arrogant, the fact we went out of our way to get him must be an ego booster in itself. Plus the wages to attract him here? Well what does that tell you about the standing of the club? We have to overpay a manager to come here?
you said yourself it looks like the same old situation at the club, so saying we have the money to invest and then we don't? Hell even from a neutral perspective, we have been taken over, sold our best young talent (again) not signed anyone of note and aren't lighting the league up (yet again).
Genuinely, take a step back for a second, how would you view the club? especially over 21 years? There is nothing here to talk up right now, we are what we have become, a mid table club who just turns up every season. We are paying Koeman to change that so if he does, i am sure he will be talking us up a hell of a lot more. Otherwise right now we either didn't back him in the summer, or we failed to bring quite a few players in. Either way, hardly matching any ambition he has?