Should EFC start to utilise blue liverbird?

[TheFinnFan]

Liverpools biggest link with the city of Liverpool from an "outside" perspective is not a bird on their badge or marketing logo - it's their name. Those few who don't realise Everton are a club from the city of Liverpool probably don't have a great comprehension of the Liver Birds or their geographical significance.

As far as marketing goes then being known to be from Liverpool makes little to no difference. Athletico Madrid do not have anything like the fanbase of Real Madrid. Being from London does not bestow the global renown of Chelsea or Arsenal on Barnet or West Ham. Citeh's global fanbase did not surge significantly because people suddenly realised the Manchester bit in their name.

Good points. Maybe we should think if new stadium should be named in a way that we can repair this problem-if it is a problem-. ../Liverpool Waters Stadium. ....or Blue Mersey Stadium or something like that

 

[SerenityNigh]

Maybe you should care?
Everton voluntarely letting them have it gives them edge -especially internationally I suppose- from marketing perspective and also cause of it they are associated with the city with straight correlation to the bird.

 

[TheFinnFan]

Truth hurts doesnt it

 

[Taff]

Why?

Liverpools biggest link with the city of Liverpool from an "outside" perspective is not a bird on their badge or marketing logo - it's their name. Those few who don't realise Everton are a club from the city of Liverpool probably don't have a great comprehension of the Liver Birds or their geographical significance.

As far as marketing goes then being known to be from Liverpool makes little to no difference. Athletico Madrid do not have anything like the fanbase of Real Madrid. Being from London does not bestow the global renown of Chelsea or Arsenal on Barnet or West Ham. Citeh's global fanbase did not surge significantly because people suddenly realised the Manchester bit in their name.

This guy explains everything.

 

[Tez]

Liverpools biggest link with the city of Liverpool from an "outside" perspective is not a bird on their badge or marketing logo - it's their name. Those few who don't realise Everton are a club from the city of Liverpool probably don't have a great comprehension of the Liver Birds or their geographical significance.

As far as marketing goes then being known to be from Liverpool makes little to no difference. Athletico Madrid do not have anything like the fanbase of Real Madrid. Being from London does not bestow the global renown of Chelsea or Arsenal on Barnet or West Ham. Citeh's global fanbase did not surge significantly because people suddenly realised the Manchester bit in their name.

This pretty much nails it. There is a lot of assertion going on here that the use of a blue Liver Bird will benefit Everton commercially.

How? Based on what? What evidence is there that it would have that effect? There are no examples of such a thing having already happened elsewhere.

I do not see how the use of a blue Liver Bird will bring one extra pound into the club.

 

[Goat]

http://www.liverpoolecho.co.uk/news/liverpool-news/you-know-third-liver-bird-12380126#rlabs=3 rt$sitewide p$20

Maybe we should adopt this 1 instead?

Liverpool’s Liver Birds have always been able to hold their own with any of the world’s landmarks.

But did you know there was a secret ‘third Liver Bird’ sitting just a few hundred yards from two of Liverpool’s most famous sons?

While it’s not quite as grand as the four tonne statues that sit atop of the Liver Building - it actually pre-dates them.

The bird, which is known as the ‘mother’ bird of the famous two, has been perched on top of the Grade-II listed Mersey Chambers - built for the Harrison Shipping Line by George Enoch Grayson - beside St Nicholas Parish Church of Liverpool since 1870.

The gardens commemorate James Harrison of the famous line - which was founded in 1830.

 

[COYB]

Clearly im not from Liverpool, but as an Everton fan that bird makes me puke, its on their shirt and it reminds me of them.

Let them keep it, I dont want it.

this and im from Liverpool

 

[Creature]

You serious? You do know about us being tenants and not paying the rent? It's never worked for me, then again I've never met a RS who didn't know about the rent. It does get brought up by them...tho they often spin it as "not being able to pay the rent" (as opposed to us refusing to pay the extortionate amount) and we were turfed out and the owner formed Liverpool.

Imagine we had paid the rent...one club city, dominant, unrivalled. We would have been a powerhouse. Saying nothing new here as its been mentioned plenty of times previously.

I think you need to shake out those cobwebs.
You not only listen to what the rs say....you then go on to quote the crap they spout even though you know the truth???

Repeat after me ...
'We don't care what the rs say.....'

50 times before bed and repeat every night till you feel better.

KAG

 

[SailorBlue]

Few could tell where Villa are located though. Not having the city name (in a two team city) definitely contributes to being overshadowed. Say Liverpool to a continental European (or pretty much anywhere outside UK/Ireland) and they will only think of one club. It hasn't harmed the London clubs because A.there are many teams, B.there isn't a team called London to instantly identity with. Also I've seen London added to team names in Europe, ie. Chelsea London, Arsenal London.

Real Madrid, Atletico Madrid, Barcelona, Valencia, AC Milan, Inter Milan, Roma, Ajax Amsterdam, PSV Eindhoven, Glasgow Celtic, Glasgow Rangers, Manchester United, Manchester City, Liverpool, Bayern Munich, Paris St Germain, Marseille, Monaco etc. etc. Teams that are instantly identifiable with a place. Juventus are the only team in Europe that I can think of that aren't affected by having another team with the city name.

Thought of some more mate.
The big Istanbul clubs Besiktas Galatasaray & Fenerbahce. Panathaniakos in Athens.

Feyenoord in Rotterdam.

Ferencvaros in Budapest

Sampdoria

 

[SerenityNigh]

Truth hurts doesnt it

Finners, I know you're not an expert in marketing so I thought I'd help you out. I'm not an expert in marketing, but I am fairly proficient at spurious analysis, and I usually charge heavily for such stuff, but it's slow as we approach the new year so consider this a freebie.

Taking the DML16 list of clubs with the highest revenue* (i.e., turnover), a simple analysis will show several trends, but none of which support the idea that a missing bird from Everton's branding is the missing "edge" we need the club to grasp to push the brand forward.

*Branding is about attention--whether page-clicks, TV sets, or stadium seats filled--but whether thumbs or eyeballs or pairs of buttocks (single buttocked-people also count, but do not get a seat discount as I am aware), in the end it all ends up as revenue (turnover), and revenue is a good proxy for all discussions of branding.

A brief survey of the DML16 top-twenty does not quickly support the idea that using a bird in branding efforts will advance Everton up the list from its respectable position of 18. These clubs from Europe's top-five leagues (and Newcastle) sport an interesting array of prominent branding, but only 2 clubs actively promote their brand through the use of a bird. Two clubs use towers, as Everton currently features. Two clubs feature hammers. We also have a crown, ship, devil, lion, cannon, zebra, wolf, and seahorses (again, not in a top league). Several clubs simply feature their name, through initials, several feature their club colors prominently in marketing, (Juve, Dortmund, and a very successful English Championship side). The most common feature in club branding appear to be regional colors (five clubs feature such).

I'm no expert on the City of Liverpool or County of Merseyside, but a brief search suggests that Merseyside's colors, if official, might already be Blue and White. The City of Liverpool does not appear to feature any specific colors. Again, I could not be arsed to look past the first 2 or 3 google hits, so this information may be incomplete. (And I'm not charging for this analysis.) Both regions do feature sea creatures/mer-men, so it might be important to feature this in future branding of Everton Football Club if regional history/colors are important in club revenue generation. It is not yet clear that this link between regional history/colors and club revenue is anything beyond tenuous, but it at least is as robust as the link between birds and revenue generation.

It is important to note that taken in greater context, regional history incorporated in branding is quite prominent, as most clubs feature prominent regional motifs: Atletico, regional colors; Barcelona, regional colors; Bayern Munich, regional colors; Liverpool, city emblem; Rome, city emblem; PSG, local landmark; West Ham, weapon of choice; Newcastle, genetic influence; Everton, local landmark. While the liver bird is a prominent local historical brand, it's not naturally clear that moving from one regional brand to another regional brand creates any added marketing value.

There are quite a few clubs in the DML16 top-twenty that feature their City's name in the club branding; 12 of the 20 clubs prominently feature their City's name. I'd do an R-squared analysis on this, but I haven't really got a clue how to do this. I will suggest, however, that the P-value for the relationship between City Name and Club Revenue is not very strong.

As a comparison, 6 of the clubs feature striped kits (additional two sometimes feature a striped kit, or some variation of the striped kit). Giving us 12 clubs that do not use striped kits. If adding the City Name to the club's branding has any effect, so also does the striped kit. And so, I suggest the club start branding white Blue/White (or Yellow) striped kits as Everton de Liverpool Football Club. This clearly has as much untapped marketing edge as adding the liverbird to branding efforts, and if you need further mathematical obfuscation, I will prowl the interwebs for a confusing algorithm.

But for a simpler comparison, consider the soon to be winners of the English Championship, who utilize the striped kit, regional folklore, and city name in their branding efforts. I think you're on to something, Finners. If only the club follows their lead, we'll see revenue skyrocketing overnight; according to the DML16, there's at least €4MM in untapped revenue through this approach.

 

[SerenityNigh]

Few could tell where Villa are located though. Not having the city name (in a two team city) definitely contributes to being overshadowed. Say Liverpool to a continental European (or pretty much anywhere outside UK/Ireland) and they will only think of one club. It hasn't harmed the London clubs because A.there are many teams, B.there isn't a team called London to instantly identity with. Also I've seen London added to team names in Europe, ie. Chelsea London, Arsenal London.

Real Madrid, Atletico Madrid, Barcelona, Valencia, AC Milan, Inter Milan, Roma, Ajax Amsterdam, PSV Eindhoven, Glasgow Celtic, Glasgow Rangers, Manchester United, Manchester City, Liverpool, Bayern Munich, Paris St Germain, Marseille, Monaco etc. etc. Teams that are instantly identifiable with a place. Juventus are the only team in Europe that I can think of that aren't affected by having another team with the city name.

I've never heard Celtic, Rangers, or Ajax referred to by their city's name. Plus all the London teams. Likewise, Atletico and Inter or frequently referenced without their city's name. This is a canard; the only relationship here is that football clubs are located in cities, and so often take on the names of their respective City.

 

[Sitting Bull]

A lot of people outside of England first learned who Leicester was when they won the league. We should try that. The internet and TV has made us all citizens of the world. Winning has never been a more powerful marketing tool.

 

[anton66]

Thought of some more mate.
The big Istanbul clubs Besiktas Galatasaray & Fenerbahce. Panathaniakos in Athens.

Feyenoord in Rotterdam.

Ferencvaros in Budapest

Sampdoria

Don't forget that football powerhouse, East Stirling from Falkirk.

 

[Prevenger17]

Finners, I know you're not an expert in marketing so I thought I'd help you out. I'm not an expert in marketing, but I am fairly proficient at spurious analysis, and I usually charge heavily for such stuff, but it's slow as we approach the new year so consider this a freebie.

Taking the DML16 list of clubs with the highest revenue* (i.e., turnover), a simple analysis will show several trends, but none of which support the idea that a missing bird from Everton's branding is the missing "edge" we need the club to grasp to push the brand forward.

*Branding is about attention--whether page-clicks, TV sets, or stadium seats filled--but whether thumbs or eyeballs or pairs of buttocks (single buttocked-people also count, but do not get a seat discount as I am aware), in the end it all ends up as revenue (turnover), and revenue is a good proxy for all discussions of branding.

A brief survey of the DML16 top-twenty does not quickly support the idea that using a bird in branding efforts will advance Everton up the list from its respectable position of 18. These clubs from Europe's top-five leagues (and Newcastle) sport an interesting array of prominent branding, but only 2 clubs actively promote their brand through the use of a bird. Two clubs use towers, as Everton currently features. Two clubs feature hammers. We also have a crown, ship, devil, lion, cannon, zebra, wolf, and seahorses (again, not in a top league). Several clubs simply feature their name, through initials, several feature their club colors prominently in marketing, (Juve, Dortmund, and a very successful English Championship side). The most common feature in club branding appear to be regional colors (five clubs feature such).

I'm no expert on the City of Liverpool or County of Merseyside, but a brief search suggests that Merseyside's colors, if official, might already be Blue and White. The City of Liverpool does not appear to feature any specific colors. Again, I could not be arsed to look past the first 2 or 3 google hits, so this information may be incomplete. (And I'm not charging for this analysis.) Both regions do feature sea creatures/mer-men, so it might be important to feature this in future branding of Everton Football Club if regional history/colors are important in club revenue generation. It is not yet clear that this link between regional history/colors and club revenue is anything beyond tenuous, but it at least is as robust as the link between birds and revenue generation.

It is important to note that taken in greater context, regional history incorporated in branding is quite prominent, as most clubs feature prominent regional motifs: Atletico, regional colors; Barcelona, regional colors; Bayern Munich, regional colors; Liverpool, city emblem; Rome, city emblem; PSG, local landmark; West Ham, weapon of choice; Newcastle, genetic influence; Everton, local landmark. While the liver bird is a prominent local historical brand, it's not naturally clear that moving from one regional brand to another regional brand creates any added marketing value.

There are quite a few clubs in the DML16 top-twenty that feature their City's name in the club branding; 12 of the 20 clubs prominently feature their City's name. I'd do an R-squared analysis on this, but I haven't really got a clue how to do this. I will suggest, however, that the P-value for the relationship between City Name and Club Revenue is not very strong.

As a comparison, 6 of the clubs feature striped kits (additional two sometimes feature a striped kit, or some variation of the striped kit). Giving us 12 clubs that do not use striped kits. If adding the City Name to the club's branding has any effect, so also does the striped kit. And so, I suggest the club start branding white Blue/White (or Yellow) striped kits as Everton de Liverpool Football Club. This clearly has as much untapped marketing edge as adding the liverbird to branding efforts, and if you need further mathematical obfuscation, I will prowl the interwebs for a confusing algorithm.

But for a simpler comparison, consider the soon to be winners of the English Championship, who utilize the striped kit, regional folklore, and city name in their branding efforts. I think you're on to something, Finners. If only the club follows their lead, we'll see revenue skyrocketing overnight; according to the DML16, there's at least €4MM in untapped revenue through this approach.

As IF I'm reading all of that

 

[SerenityNigh]

As IF I'm reading all of that

At least lie and tell me you enjoyed it