Thing is mate, it really wouldn't. It was never toxic when Moyes had no money to spend, it was not toxic when Kenright and Elstone came up with Enner Valencia and a sissoko bid and it certainly won't turn toxic now.
The fact is, part of the problem is us, the fans. We accept this crap year on year and nothing changes as a result. The only time the fans ever unified on an opinion we got the manager sacked. But if all we got was cast offs and 0 net spend come september and all that jazz, i promise you we as fans would accept it all. If we sold to buy again for the second straight year of being rich then we would accept it.
Sometimes the cringy protests and marches of them lot make you think that if we had a protest once in a while at the terrible transfer activity or lack of funding then perhaps something would change.
Because come september 1st, makes no odds if we sign a crap loanee as a first team signing because we as fans will still get behind them throughout the season. Trying and failing should not be good enough for any club, we as a fan base accept it year after year.
No I get what you're saying, but it'd be all negative, mostly because of self-entitlement and the fact we have decent money. It doesn't matter who we sign or what we do - they won't be the players that the fans wanted because they read about them in some paper and watched a youtube video. I went to the Palace game last season at Goodison and people were still moaning about Bolasie and Valencia... in fact, people still are. Classic case of spend money without spending money, as Bolasie wasn't the player the fans wanted. Who they wanted means nothing and it was probably based on a rumour, but it doesn't matter god damn it, BOLASIE WASN'T THE RIGHT PLAYED TO SPEND 25M ON, despite the fact he was doing well.
And the sell to buy thing will happen again, but very differently, despite the fact people will see what they want (and I'm guessing you're in this number too, but you're a sensible lad so hope not ). Let's use examples though.
A few years ago - we have 0 money (to be precise we actually had about -10 money lol ). Sell our best players to be able to afford either "alright" players or has-beens. We have to do it to appease banks, everyone groans silently but understands that we've been run poorly and our owner is actually penniless.
Now - we have money. Not oil money, but we're well off. We sell our best player because a great offer comes in, not because we have to as now we have no debt, and as a result we have more money to spend and invest back into the team. This will probably produce a low net spend because our better players are worth a lot of money (to our detriment is that we can't keep them for now, but we seem to be improving). People will still moan because "BUT MUH NET SPEND, WHY IS IT NOT +999999999999999999999999999999999999999999999 POUNDS?!?!?!? STILL SELL TO BUY LAD WE'RE SKINT LAD SACK THE BOARD LAD", despite the fact we've bought 3 or 4 players with an amount slightly bigger than the star-player-fee. Also probably some kind of ridiculous transfer settlement at the transfer deadline day to bring it up as well, but it won't be good enough.
Do you see where I'm coming from here?