Just finished watching it. I think the overriding feeling I have is this is what organisations who have had prolonged failure look like. It's actually very difficult to turn the ship around and you can end up compounding poor decisions with further bad ones.
I think the chairman is well out of his depth. Apparently made his money at Eastleigh. Fair play to him, but Sunderland is a world away from Eastleigh. It's like running a successful restaurant in Eastleigh, and thinking you can turn around Wimpy. I mean the two things are vastly different. He's not ruthless enough, he's not clever enough, not self aware of his weaknesses enough and isn't logical enough to perform the role he is.
The other fella Charlie what's his name is ok, but he's nowhere near as good as he thinks he is (but then who would be). You find this a lot if you meet alumni of Eton (and equivalent schools) they are blessed with an enormous confidence, most of which is wholly unfounded. He knew how to talk the language, but actually in the minutiae of ideas he was also really lacking. You meet lots of people like him in business who talk a great game but when it comes to specifics are quite lacking.
I also have to say his pitch to his employees seemed completely out. It's fine saying they deserve it, but it's your job as a leader to pitch the ideas in a way that gains a positive reaction from the staff. Doing a Gordon Gecko impression is not going to do that is not the right pitch for employees at Sunderland. In terms of specifics, the day of Boxing Day where he swore at the woman and told her to essentially lie about figures seemed poor as well. If it was essential to get a number, he should have made that really clear to the team counting and the woman in question beforehand, and rather than having her fetching his beer she should have been helping to count.
Overall there just seemed to be a lack of a clear strategy for the big plan. I mean what was the recruitment strategy? Who were they buying and who were they selling? Was their an acknowledgment that they needed to sell players to help sustain the business? Did anyone think to try and get Maja tied down in the summer? That ought to have been a priority. When it was clear he wouldn't sign, he should have been getting offered to PL clubs (Spurs in particular) for the highest fee possible. Plans should also have been in place to find 6-8 potential replacements from League 1 down to the NL as players who could come in. There didn't seem to be a list much beyond Will Griggs. I mean anyone could have suggested Will Griggs, you don't need a scouting department to do that.
So yes, you'd hope to see from any leaders how Sunderland could capitalise on the edge they have on many teams in that division. Instead the size and history of the club seems to be utilised against them and is a weakness as much as a strength. They just need better people in charge.