I continue to totally disagree with you on this. It's the middle ground evertonians that need to be won over and it's these blues who have no idea what's happened in the past.
That's without getting into the idea of educating the media on the past means they might actually look into us Properly instead of just spouting opinion
Appreciate you disagree mate.
My reasoning is as follows.
I think we need to look forward and present simple messages to the Board and the press that have an undeniable business logic.
The questions should centre on how the club can be competitive on the pitch through the course of the next broadcasting deal.
The current business strategy will not allow us to be competitive without an even greater level of out-performance relative to our expenditure than we've seen over the last 10 years - high risk and unsustainable in my view.
The future growth in income disparity and availability of capital to invest in the team and income generation activities will significantly impact the ability of the Board to attract investment or sell the club at a price acceptable to them as current owners.
So the need to invest, bring in investors or if they cannot do that, sell the club has an urgency greater than almost anyone imagines.
The fans should pressurise the Board for sure, but it should be about their future plans not the past.
Failure to re-capitalise now will have dire consequences for us as supporters and the Board as shareholders.
But most of their opinions is based on how they see the past. Unsure how you challenge their opinions without talking about the past!?
By talking about the challenges of the near future and the consequences of not meeting them.
I appreciate not many will agree with this strategy but if you study how political change occurs in conflict situations, barring a revolution (which can't happen in a privately owned company) resolution can only be found by looking forwards not backwards.
