It looks like Shaqiri isn't signing for us so some of you are trying to convince yourselves that he wasn't worth the money, or he has low standards if he wants to go to Stoke instead of us, or even that something was wrong with him and that's why Inter are letting him go in the first place.
You're just trying to comfort yourselves. The fact is he's a quality player and if he's choosing Stoke over us, it's because of our board. Yes, we've always been a better club than Stoke but that means absolutely nothing to someone who isn't an Evertonian and it means even less to someone who hasn't even played in England before. When Shaqiri (and Dann, and Ogbonna, and whoever else) looks at our board and then looks at Stokes' (or West Ham's, or Spurs'), they see a complete and utter lack of ambition. They see a group of parasitic shysters who are only interested in keeping the club afloat while the stock of the Premier League keeps rising and rising through sponsorship and TV deals, until the bubble hits its peak, at which point they will sell to the highest bidder.
That's not something any ambitious footballer wants to be a part of and I don't blame them at all.