If you're not a fan of Everton Football Club being patronised, then Rooney returning shouldn't really appeal to you.
Him returning to Everton is a step down for him, in his eyes. We weren't good enough for him in his prime years - he didn't want to become a Gerrard figure for us and drive us on to glory. Rather than be the main man and have a team built around like Everton legends of yesteryear, he chose the easy route to personal glory. Which - fair enough, fair play to him, whatever. But you can't have it both ways. You can't chose the easy way to glory, then paint yourself as some tribal blue longing to come home.
He's entering the twilight of his career. He's no longer at his very best. We as a club have aspirations to be in the top 4. He's essentially being deemed surplus to requirements at a top 4 club in Utd, no longer deemed good enough for them. Logically, there is no reason to take him. We should be moving on from the days of 'not good enough for Utd but good enough for Everton'.