My problem is that I've been banging this drum to deaf ears for forty years. Back then moderation would have sufficed. Suddenly, once governments, consumerist zdvertising and big businesses that are largely responsible for causing this mess realised ithat the environment can be used as a cynical selling point or justification to raise taxes. They weaponise it. People lap it up, hand over their cash, make countless token sacrifices (like this) while still pursuing their high energy, high carbon (sic) lifestyles with dishwashers, air conditioners, jet Holidays, SUVs, wanting and getting fruit delivered from the other side of the planet out of season , using a car to 'nip down the road' . They leave no end of gadgets, tvs, chargers plugged in on standby.
Why do they do it? Its not that they're evil, its that they're too damned blind to see the damage they do, or they're too selfish.
This gesture is insignificant in the scheme of things - its just there for the sake of club image. Its a cynical appeal to people's conscience as much as churches appeal to peoples sense of fear and it pisses me off. And do you know the worst thing? I genuinely think that we're too late to make a difference. The climate is going to change to the point where it can't support the out of sight web of interconnected life that supports our population. With warming shutting off the North Atlantic drift we face a very real prospect of plunging densely populated areas into an ice age that will make many countries uninhabitable. THEN people will have to start moving en-mass across borders to stay alive, THEN the shooting will start, THEN humans will probably bring the end of the planet as we know it. I hope every day that I'm wrong, I really do - but the signs ain't good.
40 years ago it was getting too late. Be arsed with the self-righteous bell-whiffery of big businesses using the environment to look good now. Just fry up a steak - after all, global meat and dairy production isn't responsible for 86% of the global CO2 output (its even less significant if you factor in natural emissions such as volcanism by the way) and enjoy the inevitable ride to the end.
Since you asked like