There's a lot more to Fahad Moshiris plan than player trading. The business side of the club needed to be overhauled and reorganised. To me the latter is what I'm a 100% behind him.
Yes player trading is important to the club and always will be, ins and outs are what keep money moving and it's a staple of every club. But it goes hand in hand with the business and for to long we have focused all our intentions on player trading, that kept us going, ticking over and the only other revenue coming from match day tickets and tv revenue.
My firm belief is that Moshiri will turn us into a successful, streamlined profitable business. Thereby growing our revenue streams and relying less and less on player trading to balance the books. Commercial deals will be capitalised on and the Everton brand will grow, and keep growing.
With regards to the summer; yes there are no more excuses, he has a team in place to deliver these signings we all want. If the player doesn't fancy it, so be it and move on. If the signing is missed due to the negligence of either a member of the management team or board team then I expect firm action to be taken
This was never going to be a Manchester City splash the cash and challenge. This was a business venture that will return a very profitable return for any person who can link all the dots. If that person is moshiri and he gets us where he wants us before selling on for a healthy profit, then I'll thank him because we will be back on the map and where we belong