The binman chronicles
Player Valuation: £80m
An asset only has value if it generates revenue. We will not earn more money in the Championship, stadium or not. The television revenues are too dramatically different. It will lead to real cash flow problems, not fake FFP ones.
I'm not just talking overall income. If we were still at Goodison in the championship it would make it a lot harder for us to get out as the income difference being a supposedly 'big' club would be minimal to those clubs we would be fighting against. To help cement our place in the top division we need to earn a lot more than the other clubs to enable us to 1. Spend more in the PL to hopefully prevent us dropping in the first place and 2. Be able to bounce back quickly if we ever did. This increases our value and we'd be seen as a bit more of a safer investment.