bluestevon
Player Valuation: £80m
Ruthlessness is not a long term business strategy.
We need people who are effective and get high value commercial deals on favourable terms to the club.
Comparative to other clubs.
Not ruthlessness. As that is short term. It gives high yields shortterm but reduced yields in the long term
@The Esk
The numerous mega corps that operate entirely in that manner would disagree, Microsoft aren't exactly softly softly as an orginisation are they?
In terms of commercial deals - being ruthless is what will constantly push your next deal to be bigger and better, rather than settling for the nice comfort chair of a long standing deal that doesn't reflect the market value of the commercial arm or product your striking a deal over - see Evertons kit sponsorship deal, see Evertons kitbag deal for examples of how familiarality with a commercial party without having a ruthless streak will see you get walked all voer in negotiations Damo