I think you're overthinking it a bit tbh I don't think they're treating them as superstars its clearly marketed as a cult heroes thing not a great players thing I think they've just overestimated the interest in something like this I'm not sure we'd sell out the gwladys street for an event with all of our best players who are still alive even if we were charging 10 quid its a lot of seats to fill for that type of thing I think its a nice idea badly executed thats all.Don't disagree with your point about age and legends, however it just shows clubs mentality, treating players who weren't that great as superstars and charging fans 55 quid.