New Badge Soft Launch

[Bluebonic]

This one

 

[maccavennie]

Looks like we aren’t the only ones trying to trim it down a bit

View attachment 258722

Bottle of red wine for after a poor performance.

Dreadful that.

 

[9LeagueTitles5FACups]

Bottle of red wine for after a poor performance.

Dreadful that.

Did the designer not consider that it looked like a bottle? It seems glaringly obvious to me at least....

 

[LEONARD]

Alway's had a soft spot for my old Uni's RU badge.

 

[Kever10]

Alway's had a soft spot for my old Uni's RU badge.

View attachment 258725

Wanchors?

 

[jerseytoffee]

Did the designer not consider that it looked like a bottle? It seems glaringly obvious to me at least....

It's a pottery kiln, they look like bottles so guess it's hard not to

 

[9LeagueTitles5FACups]

It's a pottery kiln, they look like bottles so guess it's hard not to

I just think they could make it look more like a pottery kiln - maybe change the shape slightly, add clearer borders etc.

 

[jerseytoffee]

I just think they could make it look more like a pottery kiln - maybe change the shape slightly, add clearer borders etc.

It’s very basic, more like a brand logo than a club badge, similar to the alternative badge we have on the third kit.

Less detail the easier to manufacture and keep costs low I guess

 

[9LeagueTitles5FACups]

It’s very basic, more like a brand logo than a club badge, similar to the alternative badge we have on the third kit.

Less detail the easier to manufacture and keep costs low I guess

Yes, I agree with that. For me, these badges are too simplistic and abandon features which supporters hold dear. Whilst some badges could do with watering down or modernising, most are fine and shouldn't be tampered with.

 

[Davideeyore]

I think it’s pretty obvious they’re putting a soft launch to a new badge for the modern era.

View attachment 248107

It’s all round the new stadium, and currently on our third kits and corner flags.

Be interested to hear peoples views.

Personally I like the modern approach and minimalistic but recognisable allarensce, it’s something to move on with, especially with the new stadium.

The monolith.

This is what's effing wrong with the football club. If the idiots who come up with this are listening then just GTF out of the football club.

This is why the club is so poorly run. This is why we're so bad with merchandising. This is why we're so bad with communication.

I am so looking forward to a new owner who (unlike Moshiri) will sweep the club and bring new focus and drive.

 

[Tom Hughes]

I see it as complimentary minimalist logo to the badge and not a replacement. Both can exist. Think of the Levi Straus jeans leather badge print design and the simple tag or V-shaped pocket-stitching. They can compliment and reinforce "the brand" identity....

 

[The binman chronicles]

Looks like we aren’t the only ones trying to trim it down a bit

View attachment 258722

I'd go ballistic seeing that if I was a Stoke supporter.

 

[Magus]

The whole point of using the tower is recognition of the birthplace of the club, so even a modernised version should be recognisable as a nod to the building. I don't see why they couldn't incorporate a line or gap to indicate the base of the roof at least. Or maybe the window ?

 

[JamesEFC]

The whole point of using the tower is recognition of the birthplace of the club, so even a modernised version should be recognisable as a nod to the building. I don't see why they couldn't incorporate a line or gap to indicate the base of the roof at least.

That’s the issue for me, no problem with them simplifying it really if it actually resembles something of a tower!

 

[Dublin blue 75]

Up the Towering Toffees?

Towering Inferno of late more like