Best way to answer that:
Sums it up perfectly. At the last count, at least five people have answered it.
Here's a thought - if you took 2012 as a calendar year and used that as a league table, Everton would have finished 3rd I believe... So why does that not happen for an "actual" league campaign, given that the only difference between the two would be expectation levels at certain points in the season?
Pretty simple really.
We brought several players in in January which boosted the morale of the squad. Then we had a nice summer break for the small squad to recover, followed by more transfers.