The binman chronicles
Player Valuation: £80m
We could be competitive by not throwing good money after bad with a stream of poor signings on high wages which would add up to a lot more than Stake sponsorship. That's what fans lament. Stake as a sponsor is not on the fans and it is ridiculous to suggest it. Plenty of positive sponsors are between charities and gambling companies too btw, your exaggeration doesn't support your point, it diminishes it
I think you are looking at that in a way too simplistic way.
When we ended the Sportspesa deal we were still being bankrolled by the in house sponsorship so we could afford to look away from a gambling company and go with someone like Cazoo who by chance were offering a similarly inflated deal at the time. Since that point our on field performance drastically dropped thus our worth to a company in that 'plenty in-between' range would have also dropped. In a sport where every penny counts and the large contracts you talk about already been given years prior, do we cut off our nose to spite our face by taking a vastly reduced sponsorship deal just to compound our problems and make it that much harder to get out of the downward tailspin?