toffeechris
Player Valuation: £6m
top 4 finish brings cash so every time
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I wouldn't bank on it.
With the new TV Deal each PL place is worth £2m or more, we wouldn't be the first or the last club to lose form and money as a result of European competition.
The really big benefit of the Champions League is increased marketing opportunities, something which this board have shown zero impetus in using to increase revenue. Arsenal reached the round of 16 last season and in total were given £24m from the tournament. Being realistic we would expect to finish 3rd or 4th in the group, and make closer to £16m as a result.
top 4 finish brings cash so every time
+34mil for finishing 4th to get into the CL in that case
Combine the two and I would fancy our chances at winning more than 1 FA cup and then fading back into obscurity.
I love all this talk of "the CL means wheelbarrows of coinage and an ace international reputation" and "once we've broken into the CL, cups will follow".
Remind me again who knocked us out in our solitary CL tilt?
Where are they now? Did they win anything? Are they brewstered? Are they household names now?
Nothing is guaranteed from a 4th place finish.
Silverware is guaranteed to be lodged in the record books under 'Honours'.